Switzerland is fighting high prices

Dhe Switzerland is an expensive place. Drivers notice this when they pay 5 francs for espresso at the rest stop, and skiers in Zermatt who pay 13.50 francs for vegetable soup at the Rothorn pizzeria at the mountain station, 26 francs for a plate of spaghetti carbonate and 8 francs for a glass of wine (0.1 liter) leaves. For guests from Germany, the prices are hard to digest, especially since the bill in euros is not much friendlier. After all, the franc is once again moving towards parity with the common currency. Measured by the Big Mac Index, Switzerland is the most expensive country in the world. There, the sticky burger costs the equivalent of a good $ 7 – a world record.

The high price reflects the strong purchasing power of the Swiss. Their wages are about twice as high as in Germany, with the weekly working hours being longer and holiday hours being shorter. Therefore, as a rule, only foreigners turn pale when they study the menu in the restaurant and are aware of the prices. Anyone who lives in Switzerland earns a good living there and knows about the high rents, understands that even a labor-intensive service company like a restaurant has to somehow get their money’s worth. But the Swiss people’s understanding of high prices ends where they are supposed to pay a huge premium for a product compared to other countries.


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